Neil Davidson is co-founder and joint CEO of Red Gate Software, founder of the annual Business of Software conference and chairman of the Cambridge Network.
Don't just roll the dice:
a usefully short guide to software pricing
How do you price your software? Is it art, science or magic? Download this free eBook to get the theory, practical advice and case studies you need to stop you reaching for the dice
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Business of Software blog
The *business* of software
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Personal blog
General writing, and my attempts at learning to draw
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Red Gate web site
We create tools for Microsoft developers and sysadmins
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BoS conference web site
The annual Business of Software conference